We are a full service marketing agency specializing in lead generation based out of Miami, Florida.
successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. Grabbing the consumer’s attention isn’t enough.
So how is any writer supposed to pen a stunning piece of advertising copy? The following tips will jumpstart your creative thinking and help you write a better ad. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan, color or layout or illustration. To feel compelled by an ad, the consumer must stand to gain something.