HBI started working with Social Wolf Media close to one year ago. Their main objective was to lower their lead costs to under $50 a lead & generate unique ones that were not part of a specific list. The client would tend to buy shared lists.
This would be a client that needed a complete lead nurturing campaign that included an automatic e-mail drip sequence to indoctrinate potential leads.
After 6 months of split testing between Facebook & Google, it was shown that Google was providing the best overall response.
The average lead cost including Name, Number, Email & 4 unique vetting questions came out to $29.70 a lead.
Google ads have become the main campaign source for lead & data accumulation.